"...The Charter is the enigmatic foundation founded by the ASHA Family Trust after a tremendous bit of luck. Their philosophy is “...be the tide”, because of the mission and obligation to enhance the lives of those in need as well as those that have earned their help."

The Charter's philosophy of "being the tide that raises all boats", grew out of a belief that as the trust succeeds they have the ability to better the lives of those around them. A keen realization that they can help anyone, but not everyone, is a key tenet of the family and the trust organization overall.